Silent moments are a thing of the past for author Kalle
lasn. The article "Hype" throws light upon a new epidemic of
advertisement. The unconscious and conscious minds of humanity are being
corrupted with a logo or a product message. The advertising business is soaring
at a high pace and aggressively.
Companies are utilizing all aspects of everyday life to push their
products. The typical places are not where we are going to see them anymore.
They are in classrooms, on gas nozzles and shopping carts, those are some of
the new areas that are targeted now. With all the new technology to promote new
products the possibilities are endless for advertising companies. The author is left with is an annoying hotdog
song repeating itself instead of the classical Beethoven's ninth symphony.
I concur with the writer on this topic. While the writer has
scrutinized the issue on how today’s society is blinded by advertisements,
there is a deeper dilemma here. Corporate America has pushed their way through
the ranks of an excess need of promoting products. Billions, millions and many
more messages are displayed throughout America. This is fast growing business and
there is no ceasing anytime soon. I feel that the society is to blame for this because
everyone wants new products yesterday. Just
like apple products, buy an I PAD today and two weeks later a newer version comes
out.
How far will companies go to promote their products? Companies
obviously have no limits on where and what they will use to endorse their
products. The unspoiled views of nature and its beauty have been tainted as
well. You can no longer just sit in your car and take a ride without seeing billboards
poking out of wheat fields. I didn’t need to drive far, I was driving to the
tunnel and I was distracted by all the boards and their messages, which was a
little freighting. I could have got into an accident and it would have been my
fault. Not the companies that post those ridiculous ads.
I have noticed children now have become more materialistic.
Also more children are being diagnosed with AHAD more now than ever before. Is it because we’re able to diagnose it better
or is it the environment we are living now. Today’s society is fast paced and
companies are also looking for next big thing. Even in classrooms where it is
suppose be a safe haven, they are being exposed to the marketing race. Corporate
America knows how to hit below the belt; their research has shown children are
easy targets. I watch my nephews and nieces glued to the T.V. and when there is
new toy or game shown, they get all excited and the only words that come out of
their mouth are “I want that”. It doesn’t matter if they just had a birthday
and no matter how many gifts they got, there’s always something new.
I personally see the change in society and the compulsion of
having everything and more. We need to find a balance between what’s too much
and what is realistic. I do think that the companies should have a cap or a
limit to their scope of advertising, but as well it should start at home with the
family.
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